Rooted in Community
North Mississippi Health Services came to us with a clear goal: reconnect with the community it serves and show that trusted, quality care is never far from home.
I helped shape the campaign and craft messaging that made NMHS care feel approachable, dependable, and genuinely personal so residents could actually experience it, not just see it.
BRAND OLV
SOCIAL
SOCIAL
RADIO
BILLBOARD
BACK PAIN CAMPAIGN
An alternate concept designed to explore a different tonal approach—ultimately tested by NMHS through NRC’s Ad Voice format.
GI CAMPAIGN