Elanco @ VMX

VMX, the world’s largest veterinary conference, is not the place to play small. So we didn’t.

I helped concept Elanco’s award-winning experience and write the copy that powered 26 activations, from immersive 3DX projections to the Zenrelia Zen Garden. Every touchpoint was designed to pull vets in, tell a deeper product story, and make innovation feel human.

The result? A booth people talked about long after the conference floor cleared. Best in Show. Two years running.